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Binance NFT is an exciting new project from Singapore’s leading venture capital firm, Icon Brokering. According to an article in the Wall Street Journal, Binance NFT is slated to launch later this year with a variety of new products that aim to provide a “new way to fund.” The company says it plans to use its expertise and platform to help its members build and manage their wealth by providing solutions for individual needs as well as developing complete systems for tracking wealth. As well as Binance, other companies in the Binance family are expected to launch new products this year. In an interview with Finance Mag, Binance Managing Partner Simon Slade further explained that the aim of the company is to help its clients more effectively manage their finance.
The launch of Binance NFT follows on the heels of the successful launch of its flagship product, Binance Smart Cash. According to the company’s release, Binance NFT is going to offer a wide array of non-durable tokens – from gaming and arts to sports and science – and is slated to launch with two stations: a Premium Event category, featuring artist creations and exclusive events, and a Technology sub-category, featuring a range of cutting-edge digital products and software designed by the company’s 100 creators. Both premium and technology events will be hosted in leading hubs around the world, including Tokyo, London, New York, Berlin, Toronto, Melbourne and Sydney. The company also promises that it will take on the role of creating new markets through its own innovation initiatives.
Binance NFT also claims that its creators are teaming up with some of the world’s most promising premium event creators to help craft its unique line of products. This summer, it is planning to launch a series of premium events focusing on cutting-edge art and music. At each of these events, Binance NFT is looking to invite five to seven of the world’s most promising and talented artists, including Calvin Klein, Dior, D&G, Prada and Gucci. At its second annual Art & Music Festival in June, Binance will also host an innovative mobile-based marketplace where buyers can directly purchase rare and collector’s items from local artists and premium brands. Binance aims to create a long-term relationship with its artists, helping them promote their art while earning from a multi-pronged, cross-promotional platform that has a distinct advantage over other traditional real estate marketing strategies.
Binance plans to make its NFT marketplace more accessible through an expanded mobile app, which it will launch alongside its premium event series later this summer. The app will allow customers to interact with the marketplace and learn about its latest offerings. Binance hopes that by offering an engaging mobile marketplace, it will attract new buyers and increase its memberships. To do so, it will need to draw in more members from the established sector of the industry, and that means attracting artists who have previously operated only in the high-end marketplaces such as Sotheby’s or the Street and Urban Marketplaces.
Another upcoming feature of the forthcoming binance NFT is a series of original digital collectibles created by the creators of the app. Each digital item will come from an artist who is based in Binance‘s marketplace. The first digital collectible is a collaboration between Calvin Klein and Binance and will be available in the fall. Other original content available for collectors and buyers will include watches, apparel, accessories, jewelry, digital photo frames, water bottles, and much more. The finance team is eager to expand the brand’s offerings to become more inclusive and accessible to a broader range of buyers.
As part of its partnership with Calvin Klein, Binance is also joining forces with influencers includinggansonda, Avril Lavigne, Miley Cyrus, Rihanna, and Lenny Kravitz. Each of these artists has an extensive following on the social media platform, which means they will likely promote their merchandise through Binance‘s app, encouraging fans to purchase their items for a more affordable price than what they would normally pay on the open market. Binance Nft has taken a big step into providing an expanded marketplace for independent artists looking to maximize their commercial potential on the web.
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